Engine Ice Pure Performance and Engine Ice Flush & Clean Earn 2025 Nifty 50 Awards from Powersports Business

We proudly announce that Engine Ice Pure Performance and Engine Ice Flush & Clean have been honored with two 2025 Nifty 50 Awards from Powersports Business, a leading publication serving the powersports industry. These awards recognize innovative and impactful products that drive dealership success and enhance customer satisfaction. The annual Nifty 50 Awards spotlight the top products and services poised to drive dealership success.

About the Award-Winning Products:

• Engine Ice Pure Performance: A premium coolant solution designed for maximum heat reduction and consistent performance in high-demand powersports and motorsports applications where a glycol-free product is needed. It is engineered with cutting-edge ingredients and advanced anti-corrosion protection and delivers superior engine cooling for racers and enthusiasts alike.

• Engine Ice Flush & Clean: A powerful cleaning solution that effectively removes rust, scale, and other deposits from powersports vehicle cooling systems. This product is specially formulated to prepare engines for optimal coolant performance, ensuring longevity and peak efficiency regardless of the previous brand of coolant in the machine.

"Receiving Nifty 50 recognition for both Engine Ice Pure Performance and Engine Ice Flush & Clean is something we are very proud of. Adding these products to dealership shelves offers customers top-tier cooling system performance and maintenance solutions. These additions meet the demands of racers and enthusiasts and provide dealers with valuable sales opportunities," said Scott Lukaitis, Director of Sales and Marketing for the Engine Ice. “Maintenance is less expensive than repairs, and a good maintenance schedule with the right products will offer peace of mind going into the riding season that your machine will perform at its best.”

Dealers can get Engine Ice from an extensive range of industry partners, and end users can find Engine Ice products on their local dealership shelves or online from various retail sources.