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VitalMX Readers Name Engine Ice #1 Choice for Coolant
Merritt Island FL, September 18, 2018 – Engine Ice Hi-Performance Coolant, the premier choice for powersports coolant and antifreeze, is pleased to announce that Vital MX readers have once again chosen Engine Ice as their #1 coolant in the 2018 VitalMX Reader Survey.
The survey was conducted by Vital MX online, with their readers during 2018. Over 7,500 surveys were completed by their 520,000+ monthly users to judge the purchase intent over the next year. The VitalMX survey provides forward-looking data on core motocross consumers.
An unprecedented 28.8% of the respondents chose Engine Ice as their choice in the coolant category. The nearest named competitor in the class scored just 5.3% of the vote giving Engine Ice another commanding victory. Vital MX added the coolant category to the survey in 2013, and Engine Ice has been named as the #1 readers choice each year since coolant was added.
“Six years in a row,” said Engine Ice President Dave Kimmey. “Vital MX readers have spoken and again they choose Engine Ice, the original high-performance coolant in motocross. It’s amazing to think that nearly 20 years ago when Engine Ice was developed with the help of the best riders in the sport that we would be the number 1 coolant in motocross. We couldn’t do it without all of the great distributors, dealers, racers and everyday riders that choose Engine Ice. Thank you!”
“Right out of the bottle” Engine Ice Hi-Performance Coolant is ready to provide dependable horsepower and is proven to reduce operating temperatures. The key to horsepower is not losing it, and Engine Ice Hi-Performance Coolant is engineered to maintain optimum operating temperature and reduce power loss from excess heat.
Engine Ice Hi-Performance Coolant is biodegradable, phosphate free, non-toxic, and typically reduces operating race temperatures, effectively keeping boil-over temperatures to 256°F or less and freeze-up protection to -26° F.
Founded in 2000, CycleLogic Products, Inc.’s flagship product, Engine Ice Hi-Performance Coolant, is globally recognized as the premier choice in powersports coolant and antifreeze. Its revolutionary formula keeps machines running cooler leading to a more stable horsepower delivery, throttle response and engine efficiency. New for 2018 is the addition of Engine Ice Plastic Shine and Engine Ice Helmet Renew, two new aerosol products to the growing Engine Ice family. Engine Ice is available worldwide through our vast distribution network.