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Category Archives: Latest News

Engine Ice Hi-Performance Coolant Continues as Official Coolant of Legacy Track Dayz

For Immediate Release

Media Contact
Name – Scott Lukaitis
Title – Chief Operating Officer
Phone – 732-300-4814
Email address – scott@engineice.com

Offering Discounts to All Members and Participants

Merritt Island, FL (October 5, 2018) – Engine Ice Hi-Performance Coolant, the premier choice for powersports coolant and antifreeze, is pleased to announce the continuation of their partnership with Legacy Track Dayz where Engine Ice Hi-Performance Coolant remains the official coolant of the organization.

Engine Ice will offer a discounted price to the members and participants of Legacy Track Dayz. Engine Ice will also be the coolant sponsor for the Legacy racing team LTD Racing in 2019. The team will compete with racers CJ Cohen, Jean-Paul Stassi, and Michael Mannelli.

Operating mostly in Florida, Legacy Track Dayz is the first and only AMA track day affiliate and accredited CCS & WERA endorsed track day and road racing school. Legacy Track Dayz was started by C.J. Cohen and his wife Jenni in 2014 bringing many years or riding and coaching experience to the Southeast region of the US.

“Track days are an important part of the motorcycle community,” said Engine Ice President Dave Kimmey. “They provide a safe environment, away from the streets, where riders can learn the racing skills and techniques to become better and faster riders. They also allow the participants to see what performance lies in their machines. It is situations like track days is where Engine Ice shines by maintaining a constant temperature and horsepower delivery for a longer period. As a Florida based company, we couldn’t pick a better partner in this venture than the team at Legacy Track Dayz.”

“We at Legacy already believe that using top quality products like Engine Ice, go hand in hand with the safety and education of our riders,” said owner C.J. Cohen. “We provide discount access to top industry products which helps our riders save money amidst the fees and all other expenses involved with doing track days. We do our best to keep those costs down by offering a VIP Membership for a small fee”

Engine Ice Hi-Performance Coolant is biodegradable, phosphate free, non-toxic, and typically reduces operating race temperatures, effectively keeping boil-over temperatures to 256°F or less and freeze-up protection to -26° F. Factory or privateer, highly modified or stock, all machines benefit from using Engine Ice.

For more information on Engine Ice, please visit www.engineice.com

For more information on Legacy Track Dayz, please visit www.legacytrackdayz.com

engine ice

About Engine Ice
Founded in 2000, CycleLogic Products, Inc.’s flagship product, Engine Ice Hi-Performance Coolant, is globally recognized as the premier choice in powersports coolant and antifreeze. Its revolutionary formula keeps machines running cooler leading to a more stable horsepower delivery, throttle response and engine efficiency. New for 2018 is the addition of Engine Ice Plastic Shine and Engine Ice Helmet Renew, two new aerosol products to the growing Engine Ice family. Engine Ice is available worldwide through our vast distribution network.
#EngineIce
#WinningWithEngineIce

Engine Ice Press Announcement – VitalMX Readers Name Engine Ice #1 Choice for Coolant

For Immediate Release

Media Contact
Name – Scott Lukaitis
Title – Chief Operating Officer
Phone – 732-300-4814
Email address – scott@engineice.com

 
VitalMX Readers Name Engine Ice #1 Choice for Coolant


Merritt Island FL, September 18, 2018 –  Engine Ice Hi-Performance Coolant, the premier choice for powersports coolant and antifreeze, is pleased to announce that Vital MX readers have once again chosen Engine Ice as their #1 coolant in the 2018 VitalMX Reader Survey.

The survey was conducted by Vital MX online, with their readers during 2018. Over 7,500 surveys were completed by their 520,000+ monthly users to judge the purchase intent over the next year. The VitalMX survey provides forward-looking data on core motocross consumers.
An unprecedented 28.8% of the respondents chose Engine Ice as their choice in the coolant category. The nearest named competitor in the class scored just 5.3% of the vote giving Engine Ice another commanding victory. Vital MX added the coolant category to the survey in 2013, and Engine Ice has been named as the #1 readers choice each year since coolant was added.
“Six years in a row,” said Engine Ice President Dave Kimmey. “Vital MX readers have spoken and again they choose Engine Ice, the original high-performance coolant in motocross. It’s amazing to think that nearly 20 years ago when Engine Ice was developed with the help of the best riders in the sport that we would be the number 1 coolant in motocross. We couldn’t do it without all of the great distributors, dealers, racers and everyday riders that choose Engine Ice. Thank you!”
“Right out of the bottle” Engine Ice Hi-Performance Coolant is ready to provide dependable horsepower and is proven to reduce operating temperatures. The key to horsepower is not losing it, and Engine Ice Hi-Performance Coolant is engineered to maintain optimum operating temperature and reduce power loss from excess heat.
Engine Ice Hi-Performance Coolant is biodegradable, phosphate free, non-toxic, and typically reduces operating race temperatures, effectively keeping boil-over temperatures to 256°F or less and freeze-up protection to -26° F.
For more information visit Engine Ice on HookIt or EngineIce.com
About Engine Ice
Founded in 2000, CycleLogic Products, Inc.’s flagship product, Engine Ice Hi-Performance Coolant, is globally recognized as the premier choice in powersports coolant and antifreeze. Its revolutionary formula keeps machines running cooler leading to a more stable horsepower delivery, throttle response and engine efficiency. New for 2018 is the addition of Engine Ice Plastic Shine and Engine Ice Helmet Renew, two new aerosol products to the growing Engine Ice family. Engine Ice is available worldwide through our vast distribution network.
#EngineIce
#WinningWithEngineIce

Engine Ice Announces 2019 Sponsorship Opportunities

For Immediate Release
Media Contact
Name – Scott Lukaitis
Title – Chief Operating Officer
Phone – 732-300-4814
Email address – scott@engineice.com
Engine Ice Announces
2019 Sponsorship Opportunities
 

Engine Ice Announces 2019 Sponsorship Opportunities

 

 

 

Merritt Island FL, September 10, 2018 –  Engine Ice Hi-Performance Products, the premier choice for powersports coolant and antifreeze, is pleased to announce that they are now accepting applications for 2019 racing support. Applications are available online through their page on HookIt or via the Engine Ice website at engineice.com.
Engine Ice is looking for brand ambassadors in all types of racing including automotive, motorcycle and snowmobile and has programs available for all skill and performance levels.
“More than a sticker on a fender, Engine Ice is looking to support racers that present a positive image and are role models for their competitors,” said Engine Ice President Dave Kimmey. “Over the years we’ve been fortunate to work with some of the best athletes in the racing industry and have considered them as part of the family. Chosen athletes are expected to maintain professionalism and perform to the best of their ability each time they take to the track and if you are still in school, we want to see that you are doing well with your grades and take your education seriously. If you think you have what it takes, send us your resume.”
In addition to two levels of support via Hookit, Engine Ice also maintains a Factory Direct program for professional racers and high-level amateurs. These riders receive the product, promotional and marketing support direct from the corporate office and select riders will also be eligible to perform R&D tasks and provide feedback on any new products introduced by Engine Ice during the 2019 season.
For more information visit Engine Ice on HookIt or EngineIce.com
Engine Ice Hi-Performance Coolant is biodegradable, phosphate free, non-toxic, and typically reduces operating race temperatures, effectively keeping boil-over temperatures to 256°F or less and freeze-up protection to -26° F. Factory or privateer, highly modified or stock, all machines benefit from using Engine Ice.
New for 2018 Plastic Shine and Helmet Renew from the makers Engine Ice Hi-Performance Coolant is a silicone based, fast drying, fine mist aerosol designed to not only restore old faded plastic but also keep your powersports vehicle looking brand new.
“Right out of the can” Plastic Shine will quickly restore the shine your machine had when it was brand new. It is safe for use on a wide variety of surfaces including most plastics and metals. Plastic Shine is the solution to maintain and restore a glossy, brilliant shine to all injected molded plastic fenders and bodywork. It also inhibits corrosion on metal and alloy parts while repelling mud and moisture. Plastic Shine leaves behind a fingerprint-free finish and will not attract dust. Factory or privateer, highly modified or stock, all machines benefit from using Plastic Shine.
Helmet Renew Hi-Performance Helmet Care is a fast acting, foaming aerosol designed to not only clean but refresh, leaving your gear with a fresh, clean scent. It safely removes the causes of foul odors within the equipment liner and padding. The foaming action lifts the dirt and grime leaving behind a clean, fresh smell.
All 3 products are available to sponsored athletes through the 2019 sponsorship program.
 

Engine Ice Press Announcement – Engine Ice Set to Attend AIMExpo presented by Nationwide in Las Vegas

Media Contact
Name – Scott Lukaitis
Title – Chief Operating Officer
Phone – 732-300-4814
Email address – scott@engineice.com

Engine Ice Set to Attend AIMExpo presented by

Nationwide in Las Vegas

Engine Ice

Engine Ice Set to Attend AIMExpo 
presented by Nationwide in Las Vegas


Engine Ice Will Display new Aerosol Products and Industry Leading 

Coolant and Antifreeze at Industry-Leading Expo in Las Vegas.



Merritt Island, FL, September 5, 2018 – Engine Ice is pleased to announce its participation in the American International Motorcycle Expo presented by Nationwide (AIMExpo), the powersports industry’s largest trade and consumer show in North America, as the show heads west this fall for the first time at the Mandalay Bay Convention Center in fabulous Las Vegas, October 11-14. Dealers, media, and consumers will convene in Las Vegas for the four-day event, with Engine Ice showcasing all-new product/s to the market. The show’s format allows Engine Ice to unveil products and explain the benefits of their industry leading coolant and antifreeze to both trade and consumer attendees all in one place, at one time.
“The AIMExpo allows us to interact with our distributors, dealers and end user all in one place,” said Engine Ice President Dave Kimmey. “Having the event in Las Vegas during Monster Cup makes it even better as we get to bench race before and after the race. Not to mention the unveiling of two new products to the Engine Ice family. It’s going to be a great event, be sure to stop by booth # 1429 and see all that Engine Ice has been up to.”
Engine Ice has seen the growth AIMExpo presented by Nationwide has achieved since the unique concept took center stage within the motorcycle industry in 2013. The sixth annual show will make its West Coast debut and anchor the inaugural “Powersports Industry Week” – a genuinely unique, week-long celebration of motorcycling and the greater powersports marketplace, also featuring the Las Vegas BikeFest and Monster Energy Cup Supercross race.
“Engine Ice recognizes the value of face-to-face interaction with the powersports industry that AIMExpo by Nationwide first created in 2013,” said Larry Little, Vice President & General Manager, MIC Events. “As an exhibitor since the very first show they’ve leveraged the direct access to dealers, media, and consumers where the industry comes together all in one place, at one time. This year they’re maximizing the platform by being a part of the new product showcase, and with their open booth design they create a welcoming environment to conduct B2B and B2C engagement throughout the entire show.”
For more information about Engine Ice, visit EngineIce.com, Engine Ice on Instagram, Engine Ice on Facebook, and Engine Ice on Twitter #EngineIce.
Be sure to stay tuned to the AIMExpoUSA.com website and keep up to date on exciting news as it happens by visiting AIMExpo’s social media pages. “Like” the American International Motorcycle Expo on Facebook, and “Follow” on Twitter or Instagram: @AIMExpo.
About Engine Ice
Founded in 2000, CycleLogic Products, Inc.’s flagship product, Engine Ice Hi-Performance Coolant, is globally recognized as the premier choice in powersports coolant and antifreeze. Its revolutionary formula keeps machines running cooler leading to a more stable horsepower delivery, throttle response and engine efficiency. New for 2018 is the addition of Engine Ice Plastic Shine and Engine Ice Helmet Renew, two new aerosol products to the growing Engine Ice family. Engine Ice is available worldwide through our vast distribution network.
Find your local distributor here- Engine Ice Global Distributors.
About American International Motorcycle Expo        
The American International Motorcycle Expo’s (www.aimexpousa.com) purpose is to serve as the catalyst to bring together industry, press, dealers and consumers in a single arena that creates a grand stage for motorcycling and powersports in the U.S. and North America, and delivers an efficient and energetic market-timed expo platform for B2B and B2C in the greater powersports industry. AIMExpo is the single most important event of its type in the North American market and has international impact within the motorcycling and powersports community. AIMExpo is produced by the Motorcycle Industry Council (www.mic.org).
About the Motorcycle Industry Council
The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, activities surrounding technical and regulatory issues, and the American International Motorcycle Expo. As a not-for-profit, national industry association, the MIC seeks to support motorcyclists by representing manufacturers, distributors, dealers and retailers of motorcycles, scooters, ATVs, ROVs, motorcycle/ATV/ROV parts, accessories and related goods and services, and members of allied trades such as insurance, finance and investment companies, media companies and consultants.
The MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at www.mic.org.
About Nationwide
Nationwide, a Fortune 100 company based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the U.S. and is rated A+ by both A.M. Best and Standard & Poors. The company provides a full range of insurance and financial services, including auto, commercial, homeowners, farm and life insurance; public and private sector retirement plans, annuities and mutual funds; banking and mortgages; excess surplus, specialty, and surety; pet, motorcycle, and boat insurance. For more information, visit http://www.nationwide.com.
Nationwide, Nationwide is on your side, and the Nationwide N and Eagle are service marks of Nationwide Mutual Insurance Company.

Engine Ice Hi-Performance Coolant Dominates Daytona 200 with Top 2 Spots on the Podium

Danny Eslick – Photo by Shelby Cohen

 

 

 

 

 

Merritt Island, FL (March 29, 2018) – Engine Ice Hi-Performance Coolant, the premier choice for powersports coolant and antifreeze, would like to congratulate both Danny Eslick and Cory West on their first and second place finishes at the 77th running of the Daytona 200. The event took place at Daytona Motor Speedway in Daytona Beach FL on March 17th.

But the success of Engine Ice racers didn’t end there. In addition to Eslick and West on the podium, fourth place Geoff May and fifth place finisher Shane Narbonne both relied on Engine Ice to stay cool during the 200. It goes even further than that as 60% of the top 10, and 36% of the entire field all chose Engine Ice as their coolant for the 200.

In addition to their success in the 200 Engine Ice racers scored victories in several of the other races that are held during bike week. Wins by Greg Melka, Stefano Mesa and Zach Butler further cemented Engine Ice and the coolant of choice in road racing applications.

“Wow. We never get tired of visiting victory lane at Daytona. The athletes that win at Daytona are some of the best in the world, and we are honored that they choose Engine Ice as a part of their success,” said Engine Ice President Dave Kimmey. “The 200 is the premier race in all of American road racing and with more than ⅓ of the racers signed up using Engine Ice, it certainly says something for our coolant.”

Designed for use in machines racing and recreational and wherever coolant or antifreeze are required. Engine Ice Hi-Performance Coolant is biodegradable, phosphate free, non-toxic, and typically reduces operating race temperatures, effectively keeping boil-over temperatures to 256°F or less and freeze-up protection to -26° F. Factory or privateer, highly modified or stock, all machines benefit from using Engine Ice.

Danny Eslick. Photo by Shelby Cohen.

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